Alation Training Video

During my time contracting at Alation, I was asked to redesign a video used to introduce their customers’ employees to Alation’s software to encourage them to incorporate it into their work flow. The original video was made quickly by an agency and without much effort to incorporate their brand.

MY ROLE

Visual design & motion design

DESIGN PROCESS

After refining the script, I began storyboarding the text with visuals. After we nailed down a final storyboard, I began experimenting with different visual styles. While I started with a more hand-drawn style that matched the original video, in the end we went with vectors that could more easily be matched in the future and fit Alation's future branding.

Final Video

The final product was illustrated with custom vectors and animated in AfterEffects. 

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